Adidas Parley- one step for comfort another step towards decreasing plastic pollution

The revolutionary shoe 85% made of recycled materials

The other day I came across a survey reporting that the average American man owns 12 pairs of shoes, while the average American woman owns around 27 pairs. That would make the national average about 19 pairs per person. Wow! In average 39 % of the shoes perches are sports or casual wear shoes.

What if I tell you that the product that I am about to introduce to you can guarantee fresh breath for you and many more generations by saving oceans and recycling.

Oceans are the generators of the oxygen. Every second breath we take is generated by the oceans. But the oceans are dying. Don't panic! It’s not too late to save them. Only creativity and collaboration will end marine plastic pollution. The cooperation of Adidas and Parley give us an opportunity to combine comfort with the care for the ecology by producing the line called Pearly Adidas shoes that included running and casual shoes with verity of designs. 

In April 2015, Adidas began partnering with Parley producing only 7K of pair for the start. After the release of the shoes the sale lasted only 46 minutes before it was all sold out.  The production of the athletic shoes and clothing that are partially 85% of the shoes created with recycled marine debris drew enormous amount of attention among young adults and sports shoes lovers. 

Adidas is second most popular brand of sport shoes in the world. The Adidas Group is rated among the most successful sportswear companies across Europe. Worldwide, the sporting goods manufacturer holds rank second behind long-term rival Nike. Speaking of which, Nike tried to buy off the partnership contract with Parley, both sides agreed to cooperate but Nike designers are still struggling with finding a proper use for the recycled material while Adidas is successfully taking over the market of Eco-friendly products. 

Before Adidas start producing the shoe they created a survey where people were asked to wear 3 different pair of the shoe one of which is Parley edition after which they were asked to identify which pair of the shoes they think is made out of the recycled plastic only 18% guessed right and when they were asked why they picked it they said that if they wouldn’t have to pick they would never guess that it was made out of the plastic. About 360 million pairs of shoes have been produced globally by the Adidas Group in 2016

Adidas made a statement that by 2020 over half of its shoes will be made with recycled plastic from the ocean.